It looks, to all intents and purposes, like a smart-looking Londoner snapping a selfie outside The Wolseley restaurant before enjoying a lavish lunch.
However, the photograph below is actually a carefully choreographed image that could make thousands of pounds for both its subject and the companies behind the products featured within it.
Meet 23-year-old Aimee-Rose Francis - or as she's better known, @aimazin. You've probably never heard of her but for the popular brands that she wears, H&M and Reiss among them, Aimee-Rose is very much the future of advertising.