Fan Zhang, the owner of Happy Child, a trendy Asian restaurant in downtown Toronto, knows that 170 of his customers went clubbing in November. He knows that 250 went to the gym that month, and that 216 came in from Yorkville, an upscale neighborhood. And he gleans this information without his customers' knowledge, or ever asking them a single question. Mr. Zhang is a client of Turnstyle Solutions Inc., a year-old local company that has placed sensors in about 200 businesses within a 0.7 mile radius in downtown Toronto to track shoppers as they move in the city. The sensors, each about the size of a deck of cards, follow signals emitted from Wi-Fi-enabled smartphones. That allows them to create portraits of roughly 2 million people's habits as they have gone about their daily lives, traveling from yoga studios to restaurants, to coffee shops, sports stadiums, hotels, and nightclubs.
James F. Booth
For more than 25 years, James Booth has provided consulting and legal services to telecommunications carriers and to enterprise companies that manage their own telecommunications networks. Since June of 2009 he has also served as General Counsel of Spread Networks, LLC, which is the industry leader in the construction and operation of low latency high speed networks. Before joining Spread he was General Counsel for OnFiber Communications, a competitive telecommunications provider, and was the sole attorney for Qwest Communications International in support of its construction of an 18,800 mile fiber optic network spanning the United States. Earlier he was lead counsel for U S WEST in its wireless and cable television ventures in the United States, Europe and Hong Kong.