Apple is an iPhone story, no doubt. And only Apple could sell 26 million iPhones in single business quarter and be considered a disappointment, as happened with Apple’s July 24 fiscal third-quarter report. Many analysts were looking for 28 million iPhones to be sold in the quarter, and said the shortfall was likely due to customers waiting for the iPhone 5 [if that’s what it’s even called] to come out. Apple shares fell more than 4%, the day following its earnings report.
Granted, Apple hasn’t officially said it is going to hold an event of any kind this fall. But if there are two things anyone knows about Apple, those are that the company doesn’t speak about anything until it is absolutely ready to, and that since 2007, it has updated the iPhone once a year. http://articles.marketwatch.com/2012-07-30/industries/32935820_1_apple-shares-iphone-chief-executive-tim-cook